About Us
Aaraatradition is a platform specializing in Indian traditional wear, based in Mumbai and Gujarat—two key hubs for fashion. It offers a wide range of outfits suited for all seasons, blending timeless tradition with contemporary trends. From festive attire to everyday wear, Aaraatradition ensures customers always look their best with fashion that embodies grace and cultural richness.
The Founder’s Story
The founder’s journey began with a passion for Indian ethnic wear and a dream to make it accessible to all. Growing up in Mumbai, the founder was inspired by the city's diverse culture and the vibrant textile markets of Gujarat. With limited resources but endless determination, they built Aaraatradition from a small boutique into a leading brand in Indian fashion.
Today, Aaraatradition stands as a symbol of perseverance, offering beautiful, well-curated pieces while inspiring others with its story of passion and hard work.
